a computer desk with a keyboard, mouse and cell phone

The MAGDA Framework

I help small and medium organisations find where work slows down and fix the issues that matter most.

Map. Assess. Generate. Direct. Adapt.

The MAGDA Framework

Most teams are not short of effort. They’re slowed down by small operational frictions that build up over time.

Having experienced that myself, I developed MAGDA, a simple and cost-effective process improvement tool that helps identify those frictions and remove them in as little as 6-12 weeks. Let's:

  • Map the workflows

  • Assess what needs fixing

  • Generate more efficient ways of working

  • Direct the organisational change and

  • Adapt the solutions to make them sustainable


I help SMEs free up typically 3–5 hours per person, per week.
So, for a team of 6, that’s a release of up to 30 hours a week for meaningful work.

Not by asking people to work harder, but by reducing frictions that slow everyday work down.

A serene workspace with soft green accents and a laptop displaying the Magda Framework dashboard.
A serene workspace with soft green accents and a laptop displaying the Magda Framework dashboard.

With MAGDA, you will gain:

  • Smoother workflow

  • Clearer priorities and decision making

  • Less stress and overwhelm

  • Work that more often fits into normal working hours

Is this your organisation?

If your company got used to patterns like those below, we should talk.

  • Time is lost to rework, errors, interruptions and waiting for decisions

  • Deadlines trigger last-minute chaos

  • Firefighting and jumping between tasks, instead of clear priorities and focused work

  • Tools create extra work instead of making life easier

  • Inefficient comms generate avoidable rework

  • Stressed teams and clients frustrated

  • Improvements don’t stick long-term

woman biting pencil while sitting on chair in front of computer during daytime
woman biting pencil while sitting on chair in front of computer during daytime

Benefits for your company

Every inefficiency has its monetary repercussions - but there is so much more waste than that. MAGDA will lead to:

Hand using calculator on smartphone over money.
Hand using calculator on smartphone over money.
Cost savings
  • Fewer steps per process

  • Fewer people involved

  • Better use of tools

  • Lower staff turnover

person clicking Apple Watch smartwatch
person clicking Apple Watch smartwatch
Extra time
  • Fewer meetings

  • Fewer interruptions

  • Less duplication

  • Less overtime

people sitting on chair in front of laptop computers
people sitting on chair in front of laptop computers
Team and client satisfaction
  • Clearer priorities and division of tasks

  • Less stress and firefighting

  • Clearer comms

  • Empowered teams

The MAGDA methods

Getting to the bottom of the inefficiencies using established evaluation and data analysis techniques.

Established Evaluation Methods
two women sitting beside table and talking
two women sitting beside table and talking

Understand how work actually happens through e-surveys, interviews and focus group discussions. You will be surprised how much inefficient practice people get used to over time.

turned on black and grey laptop computer
turned on black and grey laptop computer
woman in gray long sleeve shirt hugging man in blue long sleeve shirt
woman in gray long sleeve shirt hugging man in blue long sleeve shirt
The Seven Frictions

In-depth analysis to assess severity, impact, and urgency across seven most common frictions. Prioritise three to tackle and see visible improvement in operations within 6-12 weeks.

Co-creation workshops develop practical improvement options that fit the organisation’s reality. Monthly check-ins following the improvements ensure support, progress and accountability.

Co-Creation and Support

Join other satisfied SMEs

We quickly gained clarity on what was actually slowing us down. The insights were spot-on and the follow-up support kept us moving.

Martin

MAGDA (and Magda!) was exactly what our organisation needed. They helped us fix systems and ways of working that had been frustrating us for years.

Amanda