a computer desk with a keyboard, mouse and cell phone

The MAGDA Framework

I help small and medium sized companies identify where work slows, overwhelms or gets stuck and focus on changes achievable within 6–12 weeks.

Map. Assess. Generate. Direct. Adapt.

The MAGDA Framework

I know the strain and pressure smaller companies face, often having to compete with larger firms on tighter budgets and with less workforce. That's why I developed MAGDA, a simple and cost-effective process improvement tool that reduces friction and makes work flow more efficiently for small and medium organisations. Let's:

  • Map the workflows

  • Assess what needs fixing

  • Generate more efficient ways of working

  • Direct the organisational change and

  • Adapt the solutions to make them sustainable


so that your company can save money and gain more time and employee satisfaction in 6-12 weeks - all whilst staying personable and co-creating solutions that work for your organisation.

I help SMEs free up typically 3–5 hours per person, per week.
So, for a team of 6, that’s a release of up to 30 hours a week (close to a full time person’s worth of space for proactive work).

Not by asking people to work harder, but by reducing frictions that slow everyday work down.

A serene workspace with soft green accents and a laptop displaying the Magda Framework dashboard.
A serene workspace with soft green accents and a laptop displaying the Magda Framework dashboard.

With MAGDA, you will gain:

  • Smoother workflow

  • Clearer priorities and decision making

  • Less stress and overwhelm

  • Work that more often fits into normal working hours

Is this your organisation?

If your company got used to patterns like those below, we should talk.

  • Work starts without checking capacity

  • Things stall waiting for decisions

  • Time is lost to rework, errors and interruptions

  • Deadlines trigger last-minute chaos

  • Firefighting and jumping between tasks prevail, instead of clear priorities and focused work

  • Tools create extra work instead of removing making life easier

  • Inefficient comms generate avoidable rework

  • Teams are stressed and clients frustrated

  • Improvements don’t stick long-term

Inefficiencies waste time and money and lower efficiency of the team, quality of outputs, and satisfaction of clients and employees - let's change that.

woman biting pencil while sitting on chair in front of computer during daytime
woman biting pencil while sitting on chair in front of computer during daytime

Benefits for your company

Every inefficiency has its monetary repercussions - but there is so much more waste than that.

Hand using calculator on smartphone over money.
Hand using calculator on smartphone over money.
Cost savings
  • Reduced bottlenecks and work stalling - thanks to efficiencies you can take on more projects

  • Decisions made at the right level - only involving relevant people so that everybody can focus on what's important in their workday

  • Only tools that benefit the company are used, and people actually use them

  • Higher employee and client retention = less money wasted on recruitment and onboarding

person clicking Apple Watch smartwatch
person clicking Apple Watch smartwatch
Extra time
  • Clear ownership over tasks

  • More efficient workflows - less time spent waiting and reworking

  • Only relevant meetings with clear actions go ahead

  • Less duplicated tracking and reporting

  • Thanks to more focused days, work finishes on time more often

people sitting on chair in front of laptop computers
people sitting on chair in front of laptop computers
Team and client satisfaction
  • Clearer priorities: team knows what they are working on and why

  • Less stress and firefighting

  • More efficient division of tasks, approval paths and decision rules

  • Clear comms within the team and with clients

  • Customer needs are understood and met

The MAGDA methods

Getting to the bottom of the inefficiencies using established evaluation and data analysis techniques.

Established Evaluation Methods
two women sitting beside table and talking
two women sitting beside table and talking

Understand how work actually happens through e-surveys, interviews and focus group discussions. You will be surprised how much bad and inefficient practice people get used to over time!

turned on black and grey laptop computer
turned on black and grey laptop computer
woman in gray long sleeve shirt hugging man in blue long sleeve shirt
woman in gray long sleeve shirt hugging man in blue long sleeve shirt
The Seven Frictions

In-depth analysis to assess severity, impact, and urgency across seven most common frictions. Prioritise three to tackle and see visible improvement in operations within 6-12 weeks.

Co-creation workshops develop practical improvement options that fit the organisation’s reality. Monthly check-ins following the improvements ensure support, progress and accountability.

Co-Creation and Support

Join other satisfied SMEs

I can't believe how efficient the whole process was, we barely started and then next thing we knew we were being presented with such great insights into what actually was going on. I really appreciated all the guidance during the changes as well as the check-ins after. They really kept us on track.

Martin

MAGDA (and Magda!) was exactly what we needed for our small organisation. We never had any time to tackle things that were slowing us down, the systems, ways of working and meetings that weren't working for years. Thanks for resetting us!

Amanda